The Weather Channel
The Ask
The most-used weather app in America, built for a forecast, not for people. Rebuild it for 100 million users and the advertisers that support it.
Unconventional Wisdom
“We’re more than a forecast. We’re how 100 million people connect with weather.”
The strategic turn that unlocked the program
Made
- The rebuild Information architecture and UX redesigned for the largest general audience in mobile.
- The opening moment Weather comes in first: the forecast felt before it’s read.
- Hyper Local Weather at the radius of your life.
- The Weatherboard The day’s weather on one board, simple and clean.
- The advertising experience Placements built into the product, not bolted on.
Exceptional Outcomes
Engagement detail
The most-used weather app in America was built for a forecast, not for people. Makeable’s digital product consulting engagement rebuilt it for 100 million users, and for the advertisers that support it. Product redesign at this scale is digital consulting with no margin for theory: information architecture, UX design, and monetization strategy have to improve simultaneously, for the largest possible general audience, without breaking a daily habit. The engagement is a benchmark for Makeable’s Digital & Product practice: the studio’s capability to take responsibility for products the size of the American public and make them meaningfully better.