Printemps New York

Experiences & Activations

The Ask

A 160-year-old Parisian icon arrives in New York, needing more than a ribbon-cutting. Make luxury feel handmade, live, one of one.

Unconventional Wisdom

“We’re not just importing French luxury. We’re making it, live, one of one.”

The strategic turn that unlocked the program

Made

The collaboration CocoRedoux and Printemps: Makeable’s own venture supplying the artists.
The activation Luxury retail theater for the Parisian icon’s Hamptons debut: where New York goes for the summer.
The live studio CocoRedoux artists painting live at Bagatelle Montauk, every piece one of one.
The pop-ups Retail at Bagatelle Montauk and the Hub in Bridgehampton.
The pieces Fashion made singular in front of the person who takes it home.

Exceptional Outcomes

160

Years of Parisian heritage, debuting where New York summers

1 of 1

Every piece in the collection, painted live

Pop-ups: Bagatelle Montauk and the Hub, Bridgehampton

$15K

In sales, one hand-painted piece at a time

Engagement detail

A 160-year-old Parisian icon arriving in New York needed more than a ribbon-cutting. Makeable’s experiential engagement made luxury feel handmade, live, one of one: an activation built on the idea that in the age of the infinite feed, the scarcest luxury is something that happens once. Luxury experiential marketing is a distinct discipline: brand theater precise enough for a maison, executed live with no second take. The work reflects Makeable’s Experiences & Activations practice, retail activations, launches, and live brand experiences for luxury and cultural clients, run from the studio’s own city, for a brand choosing New York as its American stage.

Part of Makeable’s Experiences & Activations practice, New York.