McCormick
The Ask
Moms had moved on from the printed package. Remix the relationship, shelf to screen to kitchen, and grow with the Millennial SmartMom.
Unconventional Wisdom
“We’re more than just a mealtime Recipe Mix. We’re a whole new way to remix the recipe for mealtime.”
The strategic turn that unlocked the program
Made
- ReMIX A platform brand and reimagined packaging: recipe codes, removable seasoning, a color-coded category system.
- The aisle, remade In-store ReMIX destination turning the shelf into mealtime inspiration.
- Voice-first recipes “Hey Siri” and “OK Google” unlock every pack; a shoppable recipe app.
- The social engine BuzzFeed collaborations, chef pack-hack challenges, the ReMIX-a-thon.
- Taco Truck ReMIX The brand, live on the street.
- Mcky + ReMIX kits A connected pot and Amazon Fresh meal kits for the connected kitchen.
Exceptional Outcomes
Engagement detail
Moms had moved on from the printed package. McCormick asked Makeable to remix the relationship between recipe mixes and the Millennial SmartMom, shelf to screen to kitchen. The ReMIX engagement combined brand consulting, digital product design, and venture & innovation consulting for one of America’s most established CPG companies: new product thinking, new digital touchpoints, and a brand system connecting them. CPG innovation consulting is about meeting a generational shift without abandoning the equity that built the company, exactly the balance this work struck. It remains a defining example of Makeable’s Venture & Innovation practice, where the studio operates as both creative partner and product strategist.
Part of Makeable’s Venture & Innovation and Brand practices, New York.