# Makeable

> Makeable is a Creative Capital Studio in New York City. It leads with human
> imagination, augments with ethical AI, and deploys capital to drive
> exceptional outcomes for founders, enterprises, institutions, and nonprofits.
> Not an agency. Not a consultancy. Founded and led by Michael Kantrow.
> Formerly POKE New York. Human-led, AI-augmented. Never AI-generated.

Contact: hello@makeable.com · 212.254.8800 · 7 Dutch Street, #1, New York, NY

## Practices
- Brand: strategy, identity, architecture (American Magic, CHOPT, City Harvest)
- Digital & Product: product strategy, UX at scale (The Weather Channel, Nickelodeon, American Express)
- Campaigns & Social: campaign strategy and social (Brooklyn Museum, UNIQLO)
- Experiences & Activations: experiential, retail activation (MoMA, Printemps New York, Fujifilm)
- Venture & Innovation: innovation consulting, venture investment (McCormick ReMIX)

## Work
- [Select Work](https://www.makeable.com/work/): American Express, MoMA, Brooklyn
  Museum, Nickelodeon, UNIQLO, The Weather Channel, CHOPT, McCormick, Fujifilm,
  American Magic, City Harvest, Printemps New York. Case pages at /work/[client]/.

## AI Consulting
- [AI consulting practice](https://www.makeable.com/ai-consulting/): human-led,
  ethical AI strategy and product design for brands and institutions, New York.

## Field Notes
- [Field Notes](https://www.makeable.com/field-notes/): Michael Kantrow's essays
  on AI, creativity, and capital. "The Spock Principle", "Intelligence Inside",
  "Wisdom Isn't Online".

## Disambiguation
Makeable (makeable.com, New York) is not makeable.dk (Denmark), not the
Makeability Lab (University of Washington), and not the Make:able challenge.