Disruptive Innovation in Film

Disruptive Innovation in Film: Meet The Doghouse

Has film ever given you an emotional transformation?

At Makeable we talk a lot about design empathy. It is the centerpiece of a human-centered design process and core to understanding people within the context any design challenge. When making anything meant to be used by a person it is critical that you understand the way they do things and why, their physical and emotional needs, and how they think about world—literally picking up and on-boarding what is meaningful to them.

You go (or must go) through an emotional transformation.

Well, the annual New York Film Festival recently presented the U.S. premiere of The Doghouse, incredibly innovative Danish short film, and it used virtual reality technology’s ability to help the participant/viewer do exactly that.

The audience sits at a dinner table, where they don an Oculus Rift headset to enter the mind of a particular character at an awkward family dinner. You can rotate glasses to transport to a different perspective in the story, discussion and debate—from Mom, to Dad, to little brother, big brother and even his new girlfriend—literally embodying a different point of view in the conversation as you go.

 

 

This remarkable short film is shot from 5 personal point of views with wide angle lenses, allowing for a 180 panorama in the Oculus Rift, and reimagines not only the viewing experience but what a movie experience can be altogether.

Imagine if there was some kind of device or experience that could put you inside the “person” you’re trying to understand?