A Mantra of Innovation
When a startup Yoga company wanted to marry the authentic traditions of yoga with their unparalleled product technology and the internet to take on the industry in a new way, YOGASMOGA was born. They came to us to bring brand and digital innovation into the very fabric of the business from day one, and thereafter, as a long-term innovation partner and investor.
One Breath at a Time
From breathing life into the brand, to breathing life into YOGASMOGA.com as an immersive e-commerce experience, we connected design and technology to deliver on the company's mission, values and business objectives in emotional and practical ways. Our innovative "social dressing room" allows fans and customers to easily explore and share products, styles and colors with their friends. The shopping experience also demonstrates that the apparel is not simply for yoga, but for wherever life takes you.
Having been prepped to seize on key market opportunities and mis-steps from day one, we were well armed as peaceful warriors when the moment arrived. With a highly public product flaw and social media rebellion brewing at a key competitor, we went to work with outreach to influencers and everyday yogis alike to provide an introduction to our higher quality slimmie pants, and more. We brought all of these real time activities together as a simple, smart and social campaign we dubbed #NOSHEERHERE which ended up selling out our entire inventory in days, while lining up 100s of pre-orders.
Since launch, over 3,000 users have visited the site 136,262 times, we've amassed 7,120 Facebook fans, 8,946 Twitter followers, 21,686 Instagram followers and 114,846 views on YouTube. Our social and influencer efforts have generated millions of impressions and huge value in earned media. And most importantly we've completely sold out inventory (but have no fear, more is in production now!)