A new kind of
selfie, one that
gives back.

Brand Innovation:
UNIQLO

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Buzz

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An online and in-store initiative repurposing the trend by inspiring consumers to spread selfless holiday cheer.
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...Uniqlo, is experimenting with in-store 3D booths which take the “selfie” trend to a whole new, and better level.
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UNIQLO’S Selfless Selfie Project lets you give to a cause through your duck-faced photos
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