Are you undroppable?
Education is in a crisis across the United States. Every year, 1.3 million students drop out of high school. That's one out of every four high school students nationally and as high as 56% in states like Nevada. But, despite weak support networks, family issues, financial hurdles, gangs, overcrowded schools and budget cuts, many at-risk students are doing everything they can to graduate. They are Undroppable.
A documentary gone social
Jason Pollock, an award-winning filmmaker preoccupied with social issues affecting young people, along with Adam McKay, Scooter Braun, Sharon Chang and Makeable, set out to document the high dropout rate affecting schools nationwide for his second feature-length documentary. Pollock is letting viewers engage with the film as it's being produced via undroppable.com, making the stories of the students available to all as part of the world's first social media documentary.
The documentary is only one piece of a long-term digital and social strategy to give students and teachers a voice using Tumblr as an underlying platform. After establishing the brand and creative strategy for UNDROPPABLE, Makeable designed and developed the digital presence, embedding it within the Tumblr platform to accelerate social engagement. A consistent brand and theme was then deployed across more than sixty blogs and counting for the schools and students who are participating to document their paths to becoming Undroppable.
get involved and follow @Undroppable - a new film im helping produce that will help kids get a chance at an education. GET INVOLVED.— Scooter Braun (@scooterbraun) June 21, 2012
"Undroppable": Drumming Up a Social Media Movement to Solve an Education Crisis bit.ly/OYVWeo— Ted Johnson (@tedstew) July 11, 2012
Recently launched. Data coming soon.