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At Makeable, a moodboard isn't just a collection of look-and-feel images to spur our creativity. The moodboard is an essential part of our design process, providing an opportunity to demonstrate the visual aesthetic for a given project while also providing a further–and more visually based–articulation of our creative strategy. For Culturious, the moodboard provided the space to articulate all of the visual elements, photography, iconography, palette, typography, identity, etc. in a view that allowed all elements to hang together cohesively, essentially becoming a style guide from which the rest of our design could grow. Click here to explore the moodboard >