She's sassy, she's fun and she only comes around once a year.
And for goodness sake she just has to know what you want for Christmas! In the epitome of beauty, poise and style, this holiday SephoraClaus has the power to grant women's wishes everywhere. Eager to give away goodies to help women look and feel beautiful this season, she was able to grant any woman's wish from the Sephora Catalogue. All they had to do was ask.
On Twitter. On Facebook. In store. On SephoraClaus.com
For 30 days Sephora Claus grew and spread as more and more people were introduced to her through tweeting to @SephoraClaus or by visiting Sephora.com, the Sephora Facebook group, retail store fronts, blog posts and articles. As the holidays grew near, wishes mounted and the conversation grew, enticing an ever-growing crowd to let the world know what they wanted for the holidays. Sephora Claus drew daily visits from Sephora fans and the newly initiated alike; everyone hoped that their wish would be granted and they would get their dream goodie from Sephora.
50,257 wishes submitted and 30 granted, from over 107,189 visitors in 120 countries, 46% increase in Twitter followers, 53% increase in Facebook Fans, with 20,538,002 projected impressions, all in the name of spreading holiday cheer.