The brief was straight forward enough
The Weather Channel is the original innovator, and leader, in all things weather. But they're being challenged at their own game, with their own data, by scores of up and coming weather entrepreneurs, engineers and developers. So, they asked us to help them think differently and develop a new product to engage people in new ways beyond the typical daily, 10 day and event-based forecasts. After all, weather is is the most "social" conversation in history, isn't it?
So, we thought, what drives "social" products?
Simply put: The YOU factor. Social media is all about YOU. What you want, where you are, what your rating is, and what you've shared. It's maniacally egotistical, actually. And yes, we're all guilty of it. Leveraging the YOU factor in our concept was the only way forward.
People have been talking about the weather since the dawn of man.
It's our icebreaker, our friendly conversation starter, and our serious passion. The weather affects everything we do, and it’s all around us. But what else is all around us? And how do we put that in the context of the weather and vice versa? We want to see the photos of kids fascinated by raindrops on the window down the street. We want to see the dog with the yellow raincoat a few blocks further. We want to see smiles and sunshine and relate our current weather to our everyday lives. That's what makes weather social and sharable.
We called it Radius
Radius is the local weather app that knows your location and lets you set the radius of data and content around you, to create your personal and social weather context. Within your Radius, there's hyper-local weather events, hyper-local content and hyper-local technology that detects when rain will start and stop on you, and where and when lighting strikes. Most importantly,within your Radius are people. People like you uploading photos and sharing their weather. Radius is more than just a weather app--it combines social media with a unique user experience design that lets you see weather in a new way. So join in and participate. Let's make weather more meaningful to you and your Radius.