Great Stories are Universal
Penguin has revolutionized the publishing industry by producing literary classics for the masses since 1935. Already a household name for all lovers of literature & the English language – Penguin Books was ready to take on a challenge that was a bit more foreign. They asked Makeable to create an international platform that leverages a language barrier as its selling point. Translation: Penguin wanted to use their classic novels to teach English to non-native speakers.
A Colloquial Collection
The best way to learn is through a community that shares a passion, or a collection. A collection of memories, artifacts, lessons and stories all live in the stack of books that we have on our bookshelves. There’s something special about a person’s favorite stack of books, and we wanted to translate this distinctive compilation digitally without losing its sentiment, simplicity or beauty. The result, Penguin Stacks, are lists of classics that users can curate and easily organize by title, interests, and more.
Share Your Favorites: Stack-to-Stack
A good read encourages discussion, which results in a better understanding of the book and the language. Penguin Stacks stimulates conversation by allowing users to leave public comments and notes in their digital book. In fact, users who do so are rewarded with Karma points. Leave your thoughts on a passage or a question on an unfamiliar word, and gain a new page or chapter of the novel for free. Answer someone’s question and gain Ambassador status. Now, you’re a curator and you can help others in your community learn from your favorite authors.
Beginning in Brazil with the Portuguese language, Stacks will kick off by offering 150 books and plans to extend their reach internationally to serve all 196 countries while improving native language literacy rates and teaching English as a second language through supportive, socially connected, and engaged networks.