I went to MoMA and…
What began as an impromptu experiment to see what would happen if MoMA visitors were given an opportunity to share their experiences at the Museum–whatever those might be–has now been given new life. The amazing range of beautiful, clever and heartfelt hand-written–and hand-drawn–responses that once graced the walls of the Museum lobby in pencil and paper has returned in an ever-growing stream of responses based on a collaboration between the MoMA and Makeable.
Getting it onto the museum's walls
Together we developed a new digital and social platform to make it easier for MoMA visitors to share their stories about their visit to the museum and discover others. To submit their drawing, visitors input their card into one of two custom-built scanning stations (one in the Lobby and another in Cafe 2). At the push of a button, their card is scanned and returned seconds later and put into a queue where the card is projected onto MoMA's walls alongside all of the other submissions.
Sharing your MoMA story
Using the unique URL printed on their card, visitors can easily find their story on moma.org/iwent where they can also claim it, tag it and then share it via Twitter, Facebook or embed. Their card is also added to the virtual wall where visitors can browse the entire collection of experiences or search for cards by keyword. Only time will tell which cards gain notoriety across the social web, but in the meantime viewers can explore favorites from the MoMA staff in the featured section of the website.
Such a great way of letting audiences display feedback j.mp/tN0O5F— Kate Evans (@iamkateevans) December7, 2011
The "I went to MoMA and..." project evolves to 2.0 with a fab new website and social media sharing capabilities: moma.org/iwent/— Colleen Brogan (@cbrogan12) December7, 2011
"I went to MoMA and..." Love this campaign. All languages, ages,&Cultures. Again proving that simple works bit.ly/u11iy7— Rayna (@RaynaNyc) December8, 2011
New interactive "I went to MoMA and..." displays in Cafe 2 & the Main Lobby! Cornelius from NYC added this one today: bit.ly/vaUOUM— MoMA Film (@MoMAFilm) December9, 2011
moma.org/iwent/ - "It’s like a pencil-drawn version of Twitter." (MoMA)— Teresa Soares (@MTeresaSoares) December8, 2011