150 years of quotes in the palm of your hand
For the last 150 years, Bartlett's Familiar Quotations has gained a reputation as one of the most carefully curated compendiums of quotes, and, until 2012, the book and its contents were exclusively available in print. Bartlett's came to Makeable with a radical request: to skip the web almost entirely and go mobile instead.
A socially-connected play on words
To kick things off, we launched our app with a socially connected game designed for quote lovers. @BartlettsQuotes would tweet part of a quote with an irresistible call to action to guess #WhoSaidThat. Users click through to test their mettle and play the game. Those who want to continue playing are asked to share the fun with their friends and followers by posting a question to Facebook or Twitter.
An image is worth 1000 words
Key social networks like Facebook Twitter, Instagram and Pinterest are flooded with quotes-cum-images, but no one has had the caliber content Bartlett’s Familiar Quotations has. Until now. We created QuotoTM for the Bartlett's app – an easy way to make beautiful quote/photo mashups. Every Quoto that gets passed around carries the Bartlett’s URL, driving downloads and drawing in new users each time someone creates and shares one. People love to share quotes. And they love to share photos. Put the two together in a manner that’s quick and easy to use, and you’ve got a recipe for social success.
With over 20,000 quotations and 1,500 printed pages compressed into one multi-platform app, Bartlett's made 6,941,653 social impressions in its first month. And that's just the beginning...