Realizing the dream
2010 brought the first show created specifically for the internet: If I Can Dream. The program was conceived as an entirely web-based reality show that followed five young aspiring stars as they tried to become successful in their own right, in real time. The episodes were specifically created for hulu.com. The show's cast members—three actors, a model and a musician—moved into a Hollywood, California house wired with 60 AXIS cameras streaming live 24/7.
Connecting stars and fans, in real-time
Fans could also interact seamlessly with the five stars through social channels like Twitter, Facebook and Myspace. A large video screen in the living room displayed a live social feed to the inhabitants of the If I Can Dream house, allowing them to answer fan questions live and, in many cases, take impromptu performance, song or "special" requests. Anything was fair in the pursuit of stardom.
5 stars lived out LIVE from inside 1 house with 60 h.264 cameras in 12 rooms and 2 cars recording their every move while generating millions of unique views all over Twitter, Facebook, The Blogosphere and IfICanDream.com. 2TB of footage was shared each day on a 45 mbps DS3 connection to the web over 3 CDNs streaming video 24/7. Each housemate performed their own social campaign, uploading 865 video blog, Twitter, MySpace, and Facebook posts while simultaneously recording 32 half-hour episodes that became internet's first "TV" series made for the internet, by the internet.