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Brand Innovation: The Poppy Project

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Noteworthy: Coach received top marks in the L2 Digital IQ index, citing the Poppy Project. See it here. (3.2mb)

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Buzz

Coach is becoming well known for its campaigns with bloggers, perhaps more than other brands. – wwdretail.com
Coach reaches out to the fashion community with the launch of The Poppy Project. The online art project/contest brings the brand's colorful Poppy-theme to bloggers' sites, while giving them a chance to cash in on some goods.  – creativity-online.com
... Hundreds of blogs ... part of a network stitched together this month in a social media campaign from fashion brand Coach.  – adweek.com
Buzz-worthy Poppy Project was the most recent of many blogger collaborations; from shopping-oriented social media to top-notch e-commerce, brand delivers on every platform  – L2ThinkTank.com
profile_housewifebliss
@housewifebliss
which one of my readers just won the Coach handbag? #CoachPoppy #nesting www.coach.com/poppyproject -- I just won a $100 gift card, thanks!!
profile_rosebud
@Rosebud
New blog post: I Won! I love Coach! http://alittlelestalk.net/2010/08/i-won-i-love-coach/ @coach #coachpoppy #rosebud
profile_bystutton
@bySutton
I love having the #CoachPoppy project on #bysutton ~ so pretty!!! www.coach.com/poppyproject
profile_abbyg12
@abbyg12
Very curious to see how this evolves, great way to share/discover content. Grow, Poppy! Grow! #CoachPoppy www.coach.com/poppyproject