Stroking the fan base
Due mostly to the high quality of its products and its social initiatives, The Body Shop has amassed a high amount of hugely loyal fans over the years. Grateful for their loyalty, The Body Shop runs several fun in-store promotions throughout the year, which include 'Peel and Reveal' and 'Spin the Wheel’. Our challenge was to take these promotions and give them a home online.
Bringing the fun online
We created keepitorpass.it, a site with a fully embeddable widget that could serve up different promotions year round and serve as ad space when not in use. Because it functioned as an independent unit, fans could find the widget not only on keepitorpass.it, but also embedded on several blogs. Smartphone users could download the web app to their phone and play the game or catch up on the latest Body Shop promotions.
Sharing the luck
Each day, one lucky participant would receive a $100 coupon for thebodyshop-usa.com, while all other players would only receive $5 off. Fans could play “peel and reveal” only once, unless they chose to pass their winnings to a friend via Twitter, e-mail or by embedding it on their blog, which resulted in players sharing the promotion dozens of times a day hoping to get lucky and to find the $100 coupon.
Over the 6 days of the promotion, 63,600 fans played with the widget, sharing almost 120,000 prizes via Email, Twitter, and Facebook, generating an estimated 5.7 million impressions. 20 sites embedded the widget voluntarily, driving 13,000 visits, and 6 lucky fans won the $100 coupons.