Music with a Mission
Big Data is a paranoid electronic music project from the Internet, formed out of a general distrust for technology and “the cloud" (despite a growing dependence on them both). Helmed by producer, Alan Wilkis, Big Data aims to explore the relationship between man and machine, and how the internet has reshaped the human experience. Building on a relationship born of friends and family, Makeable partnered with Big Data as they wrote and recorded—with the agenda of building the band's brand to challenge convention and the relationships today’s artists have with the companies that control so much of the internet.
Making a Disruptive Plan
Big Data and Makeable's creative collaboration was driven by the idea of infiltrating and appropriating some of the most iconic and popular internet brands and making them ours, literally. Leaning heavily on each company’s most recognizable assets, we meshed, infused and ultimately transformed Google, Twitter, Reddit, Wikipedia, Netflix and YouTube–among others–into Big Data brands with our unique attitude and assets.
And Then it Got Dangerous
Our Dangerous spin on each brand gives users a playful look inside the mind of Big Data, while soundtracking the experience with the story of a technology love affair gone decidedly wrong. More than just a visual makeover, each brand-jacked landing page is embedded with Big Data’s unique take on that product or service, and is fully loaded with the band’s hit single “Dangerous." The end result is more of a question than an answer. And there's more to come....
Big Data rolled 5000+ Facebook fans into 430,000+ views of Dangerous, their 4 minute, 44 second-long single. Catch them in 1 of 25 cities this year and see why KCRW made them the #1 band to bank on in 2014.