Fresh out of the oven
When a new bakery opened across the street from the offices of POKE London, perhaps selfishly, we wanted to be the first to get our hands on goods out of the oven. We built a wall-mounted Wi-Fi device with a large, friendly dial for doughy hands. It had a bespoke Arduino circuit board and hygienic, wipe-clean controls that could announce the arrival of fresh-baked goods on Twitter as soon as they were ready to eat.
Easy as pie
The technology behind BakerTweet allows businesses to use Twitter to communicate in real-time about offers, pricing and stock from a device that is easy to operate and can withstand kitchen peril. We designed the CMS to allow the tech-averse to edit the tweets, and we trained the staff up, so they didn't need us after launch. It solved a simple problem for bakers and customers, making them both happier. The first BakerTweet was installed at the Albion Cafe. You can check out what's baking by following @albionsoven on Twitter.
Generated over $1,300,000 worth of media, 2,200 followers tuning in to check for fresh-baked goods @AlbionsOven, 1,152 tweets, and after the BakerTweet launched the Albion Cafe rose to #2 in Google under the keyword search "fresh bread London."