Partners in Scent
Avon has been empowering women through direct sales of their beauty products since 1886, and likes to tout itself as the oldest social network on the planet. Avon first joined forces with Fergie, the lead singer of the Black Eyed Peas, in 2009 when they launched Fergie's first fragrance ever: Outspoken. Avon and Fergie came together again in 2011 with the arrival of Outspoken Intense.
It's Time to Own the Moment
In order to embody Avon and Fergie's strong spirit of independence, Outspoken Intense needed an online platform where women all over the world could make their voices heard. Makeable created OutspokenIntense.com, a soapbox open to anyone and everyone with a microphone and an Internet connection that gave all women a place to speak their minds.
Take the Mic
Arriving on OutspokenIntense.com, visitors were guided to the Sound Stage, an open "room" in which people from all over the world can meet to talk, sing or simply listen. You’ll never know who else you'll find on the Sound Stage - perhaps a pair of empathetic ears, a poet with a lot to get off her chest or even Fergie herself.